.At the launch of Astrid Andersen's new line Stel, a presentation kept outside on a boat dock, The Road's 2002 tune "Turn the Webpage" was actually blasting out of the stereo. It was a star-aligned, emblematic second, considering that the London-trained designer is starting a brand new phase in her fashion lifestyle, this time focusing the work around herself.Andersen's much admired name menswear label was centered, vibrant, and also streetwise. Along with Stel, she revealed in a pre-show meeting, "I must rest comfortably at the center of it perhaps much more this time around because today it is actually a girls's wear label, and also it is actually extra concerning me and my private referrals." Stel additionally mirrors Andersen's evolution as an individual. After ceasing her pipe, the professional moved back home to Jutland in the North of Denmark and had pair of little ones. She is actually not the individual she was back then.Shifting equipments in fashion is difficult to carry out. Brands seem to be to handle lives of their own, and also it is actually effortless to be pigeon-holed. Stel drop some of style's formalities. The tag will present in-season, so what is presented will be actually available for acquisition. Concurrently, seasonality is actually less important in the Stel equation than importance. Compilations will be actually recognized by variety (01, 02, and also 03 were displayed in Copenhagen), the principle being actually that you may intermingle items around "seasons" both in your wardrobe and also on the marketing floor. Andersen sees no requirement for a garment to become deserted even if the calendar webpages turn. "The straight interpretation of stel is actually body system," she said, however it [refers additional to] a foundational structure in a kind of industrial technique it [also describes] a collection of antiques-- when you speak about a tea service, you would name it a stel. For me, that was fairly an intriguing beginning factor in relations to the idea of making both valuables, however additionally one thing that's a new base." Possessing styles posture on scaffold was actually fortuitous as it recommends numerous metaphors. There's development, which connects to developing a brand-new company, as well as the notion of support associates with her belief that clothes should help you. Stel is, basically, a sort of mobile offering, but not one with the angularity of something like Legos or piled Mu00e6rsk shipping compartments. Motion, firm, and also permission belong to Andersen's program. "When I speak about the company, I have this tagline: customizing that you can easily glide in, denim you may dance in, shirting you can easily take a trip in." Flexibility, joy, movement.